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 Introducing Lifestyle Choice: A Fresh Take on Elevated Active & Gym Wear

Discover the New Look of LC - Previously Known as L’Couture

 We are thrilled to announce an exciting new chapter in our brand's journey! Our beloved brand, formerly known as L’Couture, is undergoing a significant transformation and will now be known as Lifestyle Choice. Rest assured, while our name may have changed, our commitment to providing premium quality, elevated styles for your everyday active and loungewear remains steadfast.

Embracing Earthy Tones and Timeless Elegance

 As part of this brand refresh, we are embracing a fresh visual direction that reflects our dedication to timeless elegance and natural beauty. Inspired by the tranquility, our retail stores and visual communication will now feature earthier tones like soothing sage green and calming cream. These colors not only evoke a sense of harmony but also embody the essence of comfort that lies at the heart of LC.

Your Everyday Active & Loungewear Destination

 At LC, we understand that fashion should not only make you look good but also feel good. Our clothing is designed to effortlessly blend style and comfort, allowing you to seamlessly transition from your active pursuits to laid-back lounging without compromising on looking good.

New Stores on the Horizon

 We are excited to share that LC is expanding its reach with the opening of four new stores by the end of this summer. Now, even more of you will have the opportunity to experience our premium collections in person and immerse yourselves in the world of LC. Come find us in the Dubai Hills Mall, Dubai Marina Mall, City Center Mirdif, and Galleria Mall Abu Dhabi.

Evolution with Integrity

 The reason behind our brand refresh goes beyond aesthetics. While we are passionate about presenting a fresh and modern image, it's also about accommodating upcoming projects and embracing growth. As LC, we aim to evolve while staying true to our core values and being your reliable "life style choice."

Join Us on This Exciting Journey

 We extend our heartfelt gratitude to all our loyal customers who have been with us on this incredible journey so far. Your support has fueled our passion for creating exceptional clothing that elevates your everyday experiences.

 As we embark on this new chapter as LC, we invite you to join us in celebrating the harmony between fashion and fitness, elegance, and comfort. Our commitment to offering you premium quality and styles that enrich your lifestyle remains unwavering.

 Stay tuned for the opening of our new stores and the launch of our refreshed brand identity. We can't wait to welcome you all to the world of LC.

Thank you for being part of this super exciting new time for us!

 With love,

The LC Team


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